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FirstCry (Brainbees)
CHoldFIRSTCRY · NSE · Mid Cap · E-Commerce
E-CommerceModern Trade — Specialty
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₹460
1D -0.4%1M -2.0%1Y -8%
Fundamental (RQ-100)
32
Technical (TQ-100)
40
Valuation
38
Market cap
₹22.0K Cr
Live decision ratingDSell / Avoid
Fundamental score breakdown
32/100Growth Quality
16.1 / 20
Rev 1Y 12.0%, 3Y CAGR 22.0%, 5Y CAGR 28.0%
Margin & Profitability
0.8 / 15
EBITDA 4.0%, PAT -3.0%
Return on Capital
1.2 / 20
ROCE 3.0%, ROE -5.0%
Cash Flow Quality
4.0 / 15
OCF/EBITDA 0.45
Leverage
10.0 / 10
ND/EBITDA -2.00
Reinvestment
8.0 / 8
Capex/Sales 5.0%
Accounting
2.0 / 7
Governance
4.0 / 5
Red flags (penalty)
-14.0 / 0
Technical score breakdown
40/100Trend Structure
8.0 / 20
↓ 200 · ↓ 50 · ↓ 20
Momentum
5.0 / 15
1Y -8.0%, 1M -2.0%
Volume Dynamics
8.0 / 15
Vol30 —%
Relative Strength
4.0 / 15
1Y -8.0%
MA Cluster
5.0 / 10
Extension
5.0 / 10
—% from 50DMA
Volatility
4.0 / 8
Price Action
1.0 / 7
-100.0% from 52W H
Business
What this company actually does
Omnichannel kids retailer. Online flagship + offline stores + GlobalBees house-of-brands.
Stores
1,100
Dark stores
—
Cities
—
Listed status
Listed
Format exposure
How direct is this play?
Primary formatE-Commerce
Exposure typePure-play
Revenue visibilityLow
Operating leverage stageInvestment
Policy beneficiaryNone
Data confidenceMedium
Financial snapshot
Live · green dot = live, falls back to curated
Revenue
₹6.8K Cr
Rev 1Y growth
12%
Rev 3Y CAGR
22%
EBITDA margin
4.0%
PAT margin
-3.0%
ROE
-5%
ROCE
3%
OCF/EBITDA
0.45
Net Debt/EBITDA
-2.0
Financial statements
Multi-year P&L, balance sheet, cash flow — scraped live from Screener.in
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Valuation
Live multiples + retail-specific (curated)
P/E
—
Forward P/E
—
EV/EBITDA
110
EV/Sales
3.2
EV/GMV
1.60
P/B
5.0
FCF Yield
0.5%
Aggressive multiple. Needs flawless execution to justify.
Retail KPIs
The unit-economics that define the format
GMV
₹13.5K Cr
Investment thesis
AI-generated · always cite sources before acting
Bull
Compounding revenue at 22% CAGR. Pure-play exposure to E-Commerce. Long-runway TAM with structural tailwinds.
Base
Earnings growth of ~24% over the next 3 years assuming margins hold. Multiple compression risk if growth slows; multiple expansion possible if E-Commerce GMV outperforms.
Bear
Premium multiple has no margin for error. Capital efficiency below cost of capital. Format-level risk: regulation, gig-cess, or competitive pressure compress contribution margin.
Variant perception
Consensus views FirstCry (Brainbees) as a challenged player. Our differentiated take: the current multiple already prices in mid-cycle outcomes.
Key monitorables
- Quarterly contribution margin trajectory
- SSSG vs guidance
- Capex vs store/dark-store adds
- Promoter holding and ESOP dilution
Peers
Same primary format · sorted by market cap